OUR PARTNERSHIPS
IHMS × ATHEON / Sport. Lifestyle. Real Estate.
IHMS has partnered with ATHEON to bring together hospitality expertise and an integrated sports, wellness and lifestyle ecosystem — creating more engaging, experience-led clubhouses and communities.
A SHARED VISION
Complimentary Expertise. A Stronger Tomorrow.
A great clubhouse is about more than the facilities it offers. It is about the experiences it creates and the community it brings together.
IHMS and ATHEON share a vision of making clubhouses and community spaces more vibrant, relevant and engaging through a combination of hospitality, sport, wellness and thoughtfully curated lifestyle experiences.
While IHMS brings a hospitality-led approach to management and operations, ATHEON brings a specialist focus on building sports, wellness and lifestyle ecosystems.
Together, the partnership aims to create integrated offerings that serve residents, enhance the clubhouse experience and support the long-term objectives of real estate developers and community operators.
FROM INFRASTRUCTURE TO EXPERIENCES
Six Areas of Collaboration
The partnership brings together complementary capabilities across six key areas.
01. Sports Academies & Coaching
Structured sports programmes, coaching academies and recreational activities designed to encourage participation and active living.
02. Fitness & Wellness
Fitness programmes, wellness experiences and activities that make healthier, more active lifestyles accessible to communities.
03. Lifestyle Programming
Curated activities, workshops and experiences that give residents more reasons to engage with their clubhouse.
04. Brand Integration & Partnerships
Opportunities to integrate relevant sports and lifestyle brands into the clubhouse experience.
05. Community Engagement
Events, memberships, social activities and community-led programming that encourage interaction and a stronger sense of belonging.
06. Commercial Development
Exploring sustainable commercial opportunities through programming, academies, memberships, partnerships and other relevant offerings.
CREATING GREATER VALUE
For Real Estate Developers
A well-managed clubhouse can become an important part of a development’s identity and resident experience. Through the IHMS × ATHEON partnership, developers and community operators can explore opportunities to:
Differentiate Developments
Build a more compelling lifestyle proposition.
Encourage Greater Utilisation
Get more value from existing clubhouse and sports infrastructure.
Strengthen Resident Engagement
Encourage participation through regular activities and curated experiences.
Explore New Revenue Opportunities
Develop opportunities through academies, programmes, memberships and brand partnerships.
Build Stronger Communities
Create more opportunities for people to participate, socialise and connect.
Each engagement can be tailored to the property’s vision, audience, infrastructure and commercial objectives.
ABOUT ATHEON
Sport. Lifestyle. Real Estate.
ATHEON is a sports, wellness and lifestyle ecosystem company that works with real estate developers, residential communities and club operators to develop experience-led clubhouses and communities.
Its focus spans sports academies, fitness and wellness programmes, lifestyle experiences, brand integration, clubhouse activation and community engagement.
From conceptualisation and programming to marketing, partnerships and ongoing operations, ATHEON works to help transform physical infrastructure into destinations for participation, connection and belonging.
ATHEON — Play. Socialise. Belong.
LET’S BUILD MORE ENGAGING COMMUNITIES
Have a Development, Clubhouse or Community Project in Mind?
Connect with IHMS to explore how our partnership with ATHEON can help shape a more engaging, experience-led clubhouse proposition.